World creation can be many things... 

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I was invited to create a work for Brands Art Hall. To play with pepole's reaction to commercial brands in art exhibitions, I made a fake mineral water brand that pretended to sponsor the exhibition. The brand logo was painted in big size letters on the back wall of the exhibition space, and TV screens in different places of the exhibition space ran a TV spot for the fake product. During the opening of the exhibition, models were giving the guests product samples of the water while telling them: "You can have this free bottle of water if the brand holder, Artist Tommy Thore Ipsen, can have a picture of you holding it."